Privacy Policy

1. Introduction

Welcome to Cliqamp ('we', 'our', 'us'). We are a full-service digital marketing agency headquartered in Lucknow, Uttar Pradesh, India, operating at www.cliqamp.com. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, use our services, or interact with us in any way.

By accessing our website or engaging our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

This Policy is governed by the Information Technology Act, 2000 (IT Act), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and the Digital Personal Data Protection Act, 2023 (DPDP Act).

2. Who We Are

Cliqamp is a digital marketing agency providing services including Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, web design and development, email marketing, and brand strategy to businesses across India and globally.

For the purposes of this Privacy Policy, Cliqamp acts as the 'Data Fiduciary' or 'Data Controller' with respect to personal data collected through our website and direct client engagements.

Registered Office:
545/KA/D-1226, New Para Colony, Devpur, Rajajipuram, Lucknow, Uttar Pradesh 226017, India

3. Information We Collect

We may collect the following categories of personal and non-personal information:

3.1 Information You Provide Directly

• Full name and contact details (email address, phone number)
• Business name, designation, and company details
• Billing and payment information (processed securely via third-party payment gateways)
• Messages, enquiries, and feedback submitted through contact forms
• Project briefs, creative assets, and content shared for service delivery
• Login credentials if you create an account or portal access
• Information shared during calls, meetings, or email correspondence

3.2 Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and navigation paths
• Device identifiers, screen resolution, and language settings
• Referring URLs and search terms used to reach our website
• Cookie identifiers and tracking pixel data (see Section 8)

3.3 Information From Third Parties

• Social media profile data when you connect accounts or interact with our social content
• Analytics data from Google Analytics, Meta Pixel, and similar platforms
• Lead generation data from advertising platforms (Google Ads, Meta Ads)
• Publicly available business information used for outreach purposes

4. How We Use Your Information

We use the information we collect for the following legitimate purposes:

4.1 Service Delivery

• Providing, managing, and improving the digital marketing services you have engaged us for
• Creating and managing advertising campaigns, SEO strategies, and content plans on your behalf
• Communicating with you about your projects, campaigns, and deliverables
• Generating reports, analytics, and performance insights for your business

4.2 Business Operations

• Processing invoices, payments, and financial records
• Managing client relationships and maintaining account records
• Responding to enquiries, support requests, and feedback
• Conducting client onboarding and account management activities

4.3 Marketing & Communications

• Sending newsletters, industry updates, and marketing communications (with your consent)
• Sharing case studies, insights, and service updates relevant to your industry
• Conducting surveys and gathering feedback to improve our services
• Remarketing to website visitors and prospects through advertising platforms

4.4 Legal & Compliance

• Complying with applicable laws, regulations, and legal obligations in India
• Responding to lawful requests from government or regulatory authorities
• Enforcing our terms of service and protecting our legal rights
• Preventing fraud, security threats, and unauthorised access

5. Legal Basis for Processing

Under the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable regulations, we process your personal data on the following lawful bases:

1. Consent: Where you have given clear, informed consent (e.g., newsletter subscriptions, contact form submissions, cookie acceptance).
2. Contractual Necessity: Where processing is necessary to perform the services you have contracted with us.
3. Legitimate Interests: Where we have a legitimate business interest that does not override your fundamental rights (e.g., fraud prevention, security, improving services).
4. Legal Obligation: Where we are required to process data to comply with applicable Indian laws, tax regulations, or court orders.
5. Vital Interests: In rare circumstances where processing is necessary to protect life or safety.

6. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party. We may share your information only in the following limited circumstances:

6.1 Service Providers & Vendors

We engage trusted third-party service providers to support our operations. These providers are contractually bound to use your data only for the purposes we specify and to maintain appropriate security measures. These include:

• Cloud hosting and infrastructure providers (e.g., AWS, Google Cloud)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM and project management tools
• Payment processors (e.g., Razorpay, PayPal)
• Analytics and advertising platforms (e.g., Google Analytics, Meta Business Suite)

6.2 Professional Advisors

We may share information with legal counsel, accountants, auditors, or insurance providers when required to manage our legal, financial, or operational obligations.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of our business, your personal data may be transferred as part of that transaction. You will be notified in accordance with applicable law.

6.4 Legal Requirements

We may disclose your information where required by law, court order, or government authority, or where necessary to protect the safety, rights, or property of Cliqamp, our clients, or the public.

6.5 With Your Consent

We may share your information with third parties where you have provided explicit consent, such as for co-marketing activities, testimonials, or case studies published on our website or social media.

7. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention guidelines are:

After the applicable retention period, we securely delete or anonymise personal data in accordance with our data disposal procedures.

8. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyse site traffic, and support our marketing activities.

8.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function correctly (session management, security). These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). Data is aggregated and anonymised.
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness (e.g., Google Ads, Meta Pixel, LinkedIn Insight Tag).
• Preference Cookies: Remember your settings and preferences for future visits.

8.2 Managing Cookies

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect website functionality. Where required by law, we obtain your consent before placing non-essential cookies.

You can also opt out of interest-based advertising at any time through:

• Google: https://adssettings.google.com
• Meta (Facebook): https://www.facebook.com/settings?tab=ads
• Network Advertising Initiative: https://optout.networkadvertising.org

9. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. Our security measures include:

• SSL/TLS encryption for data transmission across our website and systems
• Secure, access-controlled cloud storage with role-based access permissions
• Regular security audits, vulnerability assessments, and penetration testing
• Two-factor authentication for all internal systems and client portals
• Employee data protection training and confidentiality agreements
• Data minimisation practices — we only collect what is strictly necessary
• Incident response procedures with timely breach notification protocols

While we take all reasonable precautions, no method of transmission or storage over the internet is 100% secure. We cannot guarantee absolute security but will notify you and relevant authorities promptly in the event of a data breach that affects your rights.

10. International Data Transfers

Cliqamp is headquartered in India and primarily processes data within India. However, as we serve clients globally and use international third-party tools and platforms, your data may be transferred to and processed in countries outside India, including but not limited to the United States, the United Kingdom, and Singapore.

Where we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses (data processing agreements) with service providers
• Use of platforms that comply with applicable international data protection frameworks
• Country adequacy assessments where required under the DPDP Act

By using our services, you consent to the transfer of your personal data to these jurisdictions, subject to the safeguards described above.

11. Your Rights as a Data Principal

Under the Digital Personal Data Protection Act, 2023 and other applicable laws, you have the following rights in relation to your personal data:

6. Right of Access: You have the right to request a copy of the personal data we hold about you and information about how it is being used.
7. Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
8. Right to Erasure: You have the right to request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent.
9. Right to Restrict Processing: You have the right to request that we limit how we use your personal data in certain circumstances.
10. Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
11. Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time.
12. Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.
13. Right to Grievance Redressal: You have the right to raise a grievance with our Grievance Officer (see Section 14) or file a complaint with the Data Protection Board of India.

To exercise any of the above rights, please contact us at hello@cliqamp.com with the subject line 'Data Rights Request'. We will respond within 30 days of receiving your verified request.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 18 ('children'). We do not knowingly collect, process, or store personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@cliqamp.com. Upon verification, we will promptly delete such information from our records.

13. Third-Party Links & Services

Our website may contain links to third-party websites, social media platforms, and external tools. This Privacy Policy applies only to Cliqamp's website and services. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

We integrate with the following third-party platforms in the course of providing our services:

• Google (Google Analytics, Google Ads, Google Search Console, Google Tag Manager)
• Meta (Facebook Ads Manager, Instagram, Meta Pixel)
• LinkedIn (LinkedIn Ads, LinkedIn Insight Tag)
• Mailchimp / HubSpot / similar CRM and email platforms
• Razorpay / PayPal or other payment gateways for billing
• Canva, Adobe Creative Cloud, or similar design tools

Each of these platforms has its own privacy policy governing the collection and use of data through their services.

14. Grievance Officer

In accordance with the Information Technology Act, 2000 and Rules made thereunder, the name and contact details of our Grievance Officer are:

You also have the right to escalate unresolved complaints to the Data Protection Board of India, once established under the DPDP Act, 2023.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable law, or operational requirements. When we make material changes, we will:

• Update the 'Last Updated' date at the top of this document
• Publish the revised policy on our website at www.cliqamp.com/privacy-policy
• Notify registered users or active clients by email where required by law

Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Policy periodically.

16. Governing Law & Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the SPDI Rules, 2011, and the Digital Personal Data Protection Act, 2023. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Lucknow, Uttar Pradesh, India.